Privacy Policy

1. Introduction

[Store Name] ("we", "us", "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your data.

This policy applies to all information collected through our website [www.yourstore.com], our WhatsApp Business account, and any related communications.

By using our website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

a) Information You Provide Directly:

• Full name
• Delivery address (street, city, state, PIN code)
• Email address
• Phone number / WhatsApp number
• Order details and purchase history
• Reviews and feedback submitted
• Communication with our support team

b) Information Collected Automatically:

• IP address and browser type
• Device type and operating system
• Pages visited, time spent on site, and clickstream data
• Referring URL (how you found our site)
• Add-to-cart and purchase behavior
• Cookie and pixel data (see Section 5)

c) Information from Third Parties:

• Payment confirmation data from payment gateways (we do NOT receive your full card number)
• Delivery status data from logistics partners
• Social media interactions if you contact us via Instagram/Facebook

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders — including packaging, dispatch, and delivery coordination
• Send order confirmations, tracking updates, and delivery notifications via SMS, email, and WhatsApp
• Provide customer support and resolve queries or complaints
• Send marketing communications — including festival offers, new arrivals, and personalized recommendations (only with your consent; you can opt out at any time)
• Improve our website — by analyzing browsing behavior and fixing friction points
• Prevent fraud and abuse — including verification for COD orders
• Comply with legal obligations — such as GST invoicing and record-keeping
• Run retargeting ads on Google and Meta platforms (you can opt out via their settings)

We do not use your information for any purpose not listed here without your prior consent.

4. Legal Basis for Processing

We process your personal data on the following grounds:

• Contract fulfillment: Processing is necessary to fulfill your order
• Legitimate interest: Fraud prevention, site improvement, business analytics
• Consent: Marketing communications and cookie-based tracking
• Legal obligation: GST records, statutory compliance

5. Cookies & Tracking Technologies

We use the following cookies and tracking tools:

Managing Cookies: You can control cookie preferences through your browser settings or our cookie consent banner. Please note that disabling certain cookies may affect site functionality (e.g., your cart may not persist).

6. How We Share Your Information

We share your information only as follows and never sell it to third parties:

• Logistics partners (Shiprocket, Delhivery, DTDC, etc.) — to deliver your order
• Payment gateways (Razorpay, Shopify Payments) — to process payments securely
• WhatsApp Business platforms (Interakt / Wati / AiSensy) — for order updates and support
• Email/SMS platforms (Klaviyo / Mailchimp) — for transactional and marketing communications
• Analytics tools (Google, Meta) — aggregated data for advertising and site analysis
• Legal authorities — when required by law, court order, or regulatory body

All third-party partners are bound by their own privacy policies and applicable data protection laws.

7. Data Retention

We retain your personal information for as long as:

• Your account is active
• Necessary to fulfill orders and handle returns/disputes
• Required by law (e.g., GST records: minimum 6 years)

After the applicable retention period, your data is securely deleted or anonymized.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• SSL encryption (HTTPS) across all pages
• Secure, PCI-compliant payment processing — we never store your card/bank details
• Access controls — only authorized team members can access order data
• Regular security reviews of third-party integrations

Despite best efforts, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to notifying you promptly in case of a data breach.

9. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your data, subject to legal obligations
• Opt-out of marketing: Unsubscribe from emails via the link in every email, or WhatsApp us to opt out
• Data portability: Request your data in a portable format

To exercise any of these rights, contact us at [privacy@yourstore.com] or WhatsApp [+91-XXXXXXXXXX]. We will respond within [7–14] business days.

10. Third-Party Platforms We Use

The following platforms have their own privacy policies that govern their data handling:

• Shopify: [shopify.com/legal/privacy]
• Razorpay: [razorpay.com/privacy]
• Google: [policies.google.com/privacy]
• Meta (Facebook/Instagram): [facebook.com/privacy/policy]
• WhatsApp Business: [whatsapp.com/legal/privacy-policy-eea]

We encourage you to review their policies.

11. Children's Privacy

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised date. We will notify registered customers of significant changes via email.

Last Updated: [Date]

13. Contact Us for Privacy Concerns

[Store Name] [Full Address, City, State, PIN] Email: [privacy@yourstore.com] WhatsApp: [+91-XXXXXXXXXX] Phone: [+91-XXXXXXXXXX] (Mon–Sat, 10 AM – 6 PM)